Newmor at Wilderness Festival

Wilderness is founded on creative exploration. A celebration of the arts and delights, a world created for the curious, you are invited to open your eyes, minds, hearts and enjoy the thrilling bricolage of artistry and culture collected in the beautiful surrounding Wilderness. Swimming, roaming, talks & debates, theatre, music, banqueting, workshops, wellbeing… it really is a feast of the senses.

This year we supplied a design from our new Iona Crawford collection for the photo backdrop at this year’s Wilderness VIP Pink Party, hosted by Laurent Perrier. Iona Crawford herself was on site to style the photo-booth style display which featured an abundance of seasonal blooms and foliage, our Cuvée Rosé wallcovering and a selection of handmade botanical frames.

Set against a backdrop of spring-fed lakes and ancient landscapes, guests were surrounded by a luxurious floral adorned set. Canapés created by the Corinthia Hotel in London, music and entertainment by The Candlelight Club, soft drinks provided by Fentimans and naturally, Laurent-Perrier Rosé flowed in abundance.

In keeping with the Cuvée Rose theme, guests dressed to impress in accordance with the party’s Rose Gold theme, arriving at 18.12, the year Laurent-Perrier was founded. The Pink Party showcased the creative relationship between Iona Crawford and Laurent-Perrier, and gave guests a chance to relax and revel in life’s simple pleasures.

Cuvée Rosé by Iona Crawford

Influenced by nature’s vast beauty, Iona combines her passions for fine art and design to create a timeless yet directional aesthetic. Our Cuvée Rosé design is daring and flirtatious, just like Laurent Perrier’s rosé champagne, which inspired it. Saturated, fluttering tulip petals, stunningly handpainted are formed into a soft, seductive repeat which epitomises Iona’s signature feminine, painterly style.


To order samples of our Cuvée Rosé wallcovering, and all of Iona’s designs, for 24 hour dispatch click here.