Sleep 2016

Sleep is Europe’s leading annual event dedicated to excellence in hotel architecture and design. The show comprises of a major exhibition, a design and development Conference, and a number of original experiential features including the Sleep Set concept spaces and the Sleep Bar. This November’s gathering of design creatives piqued curiosities with investigations into the different “tribes” of hotel guests through collaborations between international design talents and social scientists that aimed to transform the way hotels and designers think about the spaces they create.


This year our wallcoverings were displayed in various locations throughout the show, and on our stand we launched two new textured designs, our latest Newmor Custom collection and our next Newmor Designer collaboration:

The Watercolours collection has been designed and handpainted in-house by our design team. Inky stripes, large scale tiles, soft ombre geometric effects and botanics, all can be recoloured, rescaled and printed onto any of our wallcoverings, including textures, metallics and window films.

Ptolemy Mann, our Newmor Designer collaborator, is a textile artist and colour consultant. All of the contemporary designs have been created from original hand crafted and hand dyed rugs and fabrics and focus on shifting colours and woven textures.

And we launched two new textured commercial quality fabric-backed vinyl wallcovering designs – Rough Concrete, a matte raw architectural texture and Sequins, an opulent textile surface with iridescent inks.


Every year, Sleep organizes a design competition, The Sleep Set, where design companies are asked to create a guest room experience that pushes boundaries and explores new ideas. 2016’s ‘Science of Tribes’ theme was drawn from the Sinus Institute social model which identifies social groups based on the shared values, lifestyles and aesthetic preferences of their members, giving participants and visitors the opportunity to explore the science of hotel design.

Designed for Performers who are high-achieving individuals and the economic elite of all the tribes, Studio Proof created a fictitious member of the tribe, a driven professional who’s also a pleasure seeker and early adopter. We digitally printed a sea view wallcovering to creating a calming, aspirational atmosphere. And also a smart, clean geometric design for walls and inside storage spaces.


We also sneak peeked our next Newmor Designer collaboration with London based artist Stephen Walter in Gensler’s Sleep Set, which won the competition. Designed for the milieu of creative and individualistic global nomads, Gensler’s room was designed as an experience to celebrate the experimental habitat and chameleon nature of the Digital Avant-garde tribe.


And finally our new Watercolour Geometric design (bottom right) was used as a backdrop for the Sleeper Bar. Superfutures created an interior dialogue for you, the individual, to explore your own sense of belonging. By engaging the five senses, visitors were able to discover which tribe best defines their tastes and sensibilities.



And that’s another year over. You will find us at Heimtex in January, where we will be launching more new designs, and a number of our wallcoverings will be on show in Theme Park, the trends showcase. We’ll also be at the BCFA’s next Open exhibition at the Truman Brewery, London, 28-29 March.

In the meantime, see all of our new designs and order samples here.