Blog

We’ve been busy behind the scenes developing a whole new look to reflect our commitment to innovative design, British heritage, and our manufacturing expertise.

“Our rebrand allows us to bring a focal point to the brand’s core values in colour and design as well as a renewed appreciation of its heritage.”  – David Johnston, Managing Director

As part of the rebranding process we came up with ten words that encapsulate the business and signify the customer’s journey when working with us – innovative, creative, approachable, authentic, adaptable, specialist, reliable, durable, agile and UK made. These words underpinned the whole process and reflect our core values and ethics.

What’s changed and what hasn’t?

Manufacturing in Wales, UK since 1967, we have become one of the leading suppliers of design-led, durable, and sustainable wallcoverings for commercial interiors worldwide. The launch includes a new logo, typefaces and brand colours which will be reflected through our binders, tip cards, website, and all other sales and marketing collateral.

Other than that, we’re offering the same excellent customer service, and we retain our commitment to celebrating pattern and design in commercial installations globally while reducing life cycle cost and impact on the environment.

How we got here.

David Johnston, our Managing Director commented, ‘The aim of the project was to bring a focal point to the brand’s rejuvenation and appreciation in its heritage, its design expertise, its manufacturing excellence and most importantly, its employees and customers. The project has become the centrepiece of all the hard work invested in the business over a number of years.

The journey we’ve gone through to reach its conclusion has been enlightening and has certainly brought a new perspective to the brand’s values and commitments to its future endeavours, whether it be in innovation or sustainability, a clear path has now been laid.’

What next?

The rebrand has launched alongside new wallcoverings, including three embossed wide-width fabric-backed designs and a collaboration with artist, Lois O’Hara. The new collections showcase our innovative capabilities and the creative expertise of our in-house design studio.

Take a look at the new collections here.