Heimtextil Trends 21/22
Heimtextil trends 21/22: “Nothing New, Everything New”
With the overarching theme “Nothing New, Everything New”, Heimtextil launches the motto of the trend season 21/22. These trends provide an outlook for the home and contract textiles fair, taking place from 12 to 15 January 2021 in Frankfurt. In cooperation with internationally renowned design and trend experts, Heimtextil develops trend topics every year.
For many years, the lifestyle industry has asked “what is new this season?”. Newness and cultural erosion are core drivers of lifestyle products. Now is the time for a new perception of new, as the industry looks towards more sustainable products and manufacturing.
Here is an overview of the trends:
Repurpose is not a passing trend. Rather, it is a way of changing the product development narrative within the textiles industry, shifting from creating original textiles to curating existing textiles to form new visual expressions. Unlike the traditional design process which starts with an idea, Repurpose starts with considering what can be made from existing fabrics. From creation to curation, it gives existing textiles a new purpose and cherishes what’s already made.
Rewilding is the act of returning nature back to its original wild state, yet the trend Rewild goes beyond returning to nature. It is not about making nature authentic but rather understanding nature’s genuine wisdom. In the urban and postmodern world, generations have largely lost connection to the surrounding ecology. This has a significant influence on how individuals use and understand the ecosystem they live in. From authentic to genuine, Rewild means rediscovering nature’s resources and applying these in a modern context, delivering on sustainable or even regenerative solutions. The visual and textile expressions of the Rewild trend focus on directions like nature’s lab, Indigenous, wild and basic living.
Resilient expression and Brutalist architecture are key elements in the Reinforce trend. To reinforce is to make something stronger. Longevity is a key influence on colours, materials, and design. Reinforce has a simple and bold Scandinavian mood with a resilient, honest, and minimalistic look. From short-lived to longevity, Reinforce is about visual and compositional longevity within textiles and materials. It draws inspiration from how Scandinavian design merges design durability with pared-back functionality. This approach, proven over time, adds heavy and enduring materials to create visual resilience.
Reflecting youthful activism within our present perspective, attitude, and behaviour toward our world of “stuff”, Revive is an exploration of creativity. With a focus on achieving greater emotional satisfaction through the process of creating rather than on the result, no rules apply to the mending, processing, learning, and experimenting in Revive. From result to process, Revive is to feel, sense, and reconnect with human skills. It revives and honours the intangible state of flow that occurs while creating as opposed to focusing on the final object. Once a household practice, the act of repairing is now seen as a creative method. The Revive trend subsequently focuses on process, modern mending, and experimentation.
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